Let Your Why Light the Way

Hi, I’m Nathalie, founder of Align Solutions, principal strategist, and advocate for asking ‘Why?’

Then asking it again and again, until you get to the really good stuff.

I have always been curiosity-driven. Understanding the deeper motivations driving any action or decision intrigues me greatly. After all, without a strong ‘why’ as your guide, how will you know if you’ve made the impact you wanted?

Here’s the thing. There is always a WHY driving the choices we make in our organization or business.

The tricky bit is when we forget that our true purpose (aka mission) is the only WHY meant to be in the driver’s seat. Instead, we let our ‘whys’ get tangled up with ‘shoulds’ and ‘have tos’:

  ‘But we have to create this program because that’s where the funding is’

‘they asked us to do this event, so we should honour their request’

‘Well, all of our competitors are doing it this way so we should do the same’

Let’s be frank: these are not good ‘whys’, they are distractions. 

This is all well and good if your organization only exists to operate in chaos. But, of course, we both know that’s not the case.

You’re a purpose-driven leader, destined to make a big impact on this world.

The way I see it, if you don’t get super clear on why your organization exists, you are heading into the abyss without a torch to light the way.

That’s why I created our signature strategic planning process, Align With Your Why. You’ll go from feeling overwhelmed and rationalizing haphazard decisions to having full confidence that every decision you makes is aligned with your organization’s raison d’etre.

Get ready to light the way with your why!

My Ultimate Why

Bringing people together lights me up. Forging and fostering deep, authentic relationships is always my highest priority.

In everything I do, my focus is on creating spaces that are safe and designed to allow for real connections, shifting perspectives and, ultimately, a feeling of belonging.

When people feel like they belong, they are motivated to work together for the greater good of the people they serve, their community, and the world.

I am also driven by a deep desire to help people, including women in leadership roles and organizations/businesses with a purpose-driven mission.

I know what it is to be stretched far too thin, as you struggle to juggle your roles as a leader in work, family, and your community. In my former role as leader of a non-profit in desperate need of transformation, I travelled the road to burnout and it wasn’t pretty. My family, friends, and community became collateral damage.

But I made it through the darkness, the utter exhaustion, the confusion, the guilt, the doubt, and the fear.

Now it’s my mission to help other leaders avoid burnout by helping them cut through the chaos and focus on what’s essential to their purpose.

  • “Nathalie’s experience in community development is incredibly valuable. Whether we’re talking about supports we need in the community or how to engage with folks, she can draw from her diverse experience. Her excellent understanding of the Francophone community is also very valuable when engaging with government, funding partners, and other stakeholders. She is perfectly bilingual and understands the unique needs of the Francophone community.”

    Elise Arsenault, PEI French Health Network

  • “Having a session with Nathalie brought our team closer and allowed us to establish a concrete action plan which we are now putting into action together as a team. She goes above and beyond to understand our needs and deliver the best possible outcome. ”

    Michell Arsenault, Shared Financial Services

  • “Nathalie was just so easy to work with. She got everything done on time or earlier and really understood our mission. She delivered exactly what we wanted. She was a great facilitator of discussions and teased out answers very effectively.”

    Brynn Devine, Blooming House Women’s Shelter

  • “Nathalie is approachable and professional. She listens intently and doesn’t just assume things or present things without properly listening.”

    Nick Arsenault, Conseil scolaire-communautaire Évangéline

Together, we’ll dig deep and align your work with your why.